Jamal Moore – Website Coach & Conversion Expert

The Mistakes

Here are the most common mistakes I see — and what you should do instead.

❌ Choosing looks over results

A website must guide visitors to take action.

✅ A website must guide visitors to take action.

❌ Hiring a graphic designer to do full development

Design is one part. Development is different.

✅ Use a proper developer-led build.

❌ No clear call-to-action

If people don’t know what to do next, you lose leads.

✅ Use strong CTAs on every key section.

❌ Too many keywords or wrong keyword use

Stuffing keywords makes content weak and spammy.

✅ Use natural content with smart keyword use.

❌ Slow website speed

Slow sites lose visitors fast.

✅ Optimize images and remove heavy scripts.

❌ No SEO foundation

Google won’t rank what it can’t understand.

✅ Set up on-page SEO correctly.

❌ No clear call-to-action

If people don’t know what to do next, you lose leads.

✅ Use strong CTAs on every key section.

❌ Poor mobile experience

Most users are on phones.

✅ Build mobile-first.

❌ Cheap hosting and weak support

Bad hosting causes speed and downtime issues.

✅ Use reliable hosting and keep support.

❌ No tracking and no measurement

If you don’t track, you can’t improve.

✅ Set up basic tracking early.

Want Help Fixing These Issues?

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